A tire shop is more than just a place to buy tires. A well-run tire shop sells an experience to customers, helping them get their vehicles back on the road and reassuring them that they will be safe in their car. A good customer service approach can turn a potential headache into a reassuring visit and encourage repeat business.
A well-run tire shop will be able to offer its customers a comfortable waiting area, TV and refreshments. This will set it apart from the competition and provide a good impression of the business to the customer. A computer system with a software program for inventory management, appointments and customer information is another essential piece of equipment for a tire shop. This is one of the initial investments that will help you streamline day-to-day tasks and save time.
In addition to a vehicle, the most important item of equipment for any Tire Shop is a good compressor. This will be used for all major equipment such as a tire changer, hydraulic hoist and air guns that are used for removing and installing tires. Other important equipment includes a flat repair tub with a wire brush and an air buffer that removes the rim from the tire for cleaning. Other basic mechanical tools include a wrench set and screwdrivers. A tire repair kit including a patch and plugs should also be available to allow the shop to quickly complete simple repairs.
A shop should have a good location with ample parking space and be near to suppliers for easy access. The owner should register the business with the state and obtain a tax ID number or Employer Identification Number (EIN), which is required for opening up bank accounts and hiring employees. The EIN is separate from the individual owner’s social security number, and it protects the business from personal liability.
The shop will need to determine what type of services it will offer and target its market. This will involve analyzing local competitors, what sets them apart and how much demand there is for the specific services provided. Whether the shop will provide full-service or just specialize in a few types of tire services is an important decision that affects the size of the business and the profitability of the venture.
A well-run tire shop will be a profitable enterprise that can compete with larger auto shops in its market. This can be accomplished through an emphasis on customer service, offering quality products at competitive prices and a focus on high-performance tires. It may also be helpful to establish a partnership with an experienced mechanic in the community, if possible, for advice and support. Then, the shop can take advantage of that person’s knowledge and expertise to attract more customers. Finally, the shop should establish an online presence to maximize its reach. This can be done through a professional website and social media accounts in the company’s name. This will also be useful in promoting special offers or sales.